GRP made its first investment in Ulta in 1998 when it had approximately 70 stores. Ulta is the ultimate resource for beauty products, information and professional beauty services – a complete beauty world for women – through a large assortment of cosmetics, fragrances, beauty related essentials and salon products and services. With over 130 stores nationwide and almost 16,000 SKUs in a typical store, Ulta offers an unsurpassed selection of beauty products and services as well as educated beauty advisors and salon stylists who can assist guests with their beauty needs in an upscale environment.