GRP made its first investment in eStyle in 1998 when it was an early Internet retailer. Today, eStyle is a multi-channel specialty retailer focusing on the maternity and nursery-related consumers through its babystyle web site www.babystyle.com, and through its traditional brick and mortar stores. eStyle has had initial success in growing its traditional retail concept, and is continuing its store expansion into key markets. The company is further focused on expanding its babystyle concept that offers expectant and new parents a convenient one-stop shopping solution for their maternity, nursery and baby-related shopping, product information and lifestyle needs from conception through their child’s first birthday.

www.babystyle.com