• competition
  • tiny projects = solo coders
  • medium projects = evernote, hivelive
  • huge concerns = google, microsoft

• impress tech-savvy investors looking for disruption
• charge for subscriptions
  • privacy
  • company circles
  • custom installs and ontologies
    • “we sell ontology”
• no great notetaking system is out there
  • evernote makes claims but is featurebloated
  • MS onenote ? nowhere. Google Notebook ? nowhere

Here is my first note, this is something like Writely but not in a Word Processing format. Except – seems we can’t both edit the same note at the same time.

• nothing else looks like this
• we use the product ourselves
  • constant improvements into the future
• if it works, it will work BIG
  • brand fills a vacuum
  • lock-in
  • viral adoption from groups & friends
  • oAuth to use FB/Twitter/Myspace data
• users can do DIFFERENT THINGS with this
  • scrapbooks
  • profiles
  • notes about books
• inherent sharing; we can even charge for privacy
  • give away one private space for free; more and we can charge per-sheet or per-year

so this is a different way of writing with other people.