• if you put lorem ipsum in there maybe it’ll go live on you
• the content might not ever be ready
• in-house

• google, yahoo etc might buy your app as a signing bonus
• they thought they were buying the smartest people on the web so they wouldn’t work for others
• this may give you a bit of respect upfront.

• google’s PM for calendar went out for external UI resources
• but there was a firewall between the consultant and the rest of the team
• he remembers debating with engineers
• they were using quirks mode and forcing Firefox to look like IE7
• they had to rewrite their entire CSS and javascript
• you still have to go in and fight for it

• we might not be able to tell just from awards, but what else do clients have to go on?
• there’s a sense among webdesigners that it’s become dull
  • two columns masthead and footer
  • why can’t I have a circle?
• the flash space is full of “how can i create a new thing”?
• is that missing from the web space?
• well flash is cheating
  • lets print designers take shortcuts
• the nature of the web medium is one of fixed constraints.
• print design has the rule of thirds and the golden ratio; these don’t apply in the web world.
• in flash you’re dealing with fixed dimensions – no extensibility or portability

• in order to get good clients you do amazing work
• then other clients demand this work from you
• if you do awesome work validated by awards your future clients will all expect that from you
  • dictatorial clients take advantage of your award winning.
• what awards mean something to a client?
  • not a webbie though (?)

• awards communicate a lack of metrics in the web professions.
• it’s not like architecture where there’s certification.
• clients need metrics in order to believe because they’re the closest we have to metrics.

• people aren’t organizing web content to be
  • readable
  • findable
  • easy-to-read layouts
    • mobile
    • web
• the things that people here do for various layouts in CSS are not percolating into the magazine world.
• amazing photographers alone don’t a great web page make.
• people see a site and say “do that for me” but there’s no metric for that.
• clients and their organizations may not be attuned to the goings-on of the web 2.0 community.

• do it while it’s being done
• no more lorem ipsum
• get everyone involved right away
• have really specific content that goes deep into the dbase
• we do extra rounds and don’t penalize clients for these revisions of content
• with clients if you make them part of your process and don’t make it seem a big deal then they have more respect and willingness to pay you.

step forward and say what you want.

google is inherently democratic with a flat hiring process. it’s not just the hiring manager who makes the decision, it’s everyone.

• zeldman: “what tensions are there get diminished when everyone’s on the same page”

“if that’s going to get my board of directors to listen to the point i’ve been trying to make, it’s worth $25,000”.