that has been the problem with my email communications.

because of this misnomer:

• my list has fallen apart
• i don’t know what to say on the list to everyone
• it’s a one-way communication in a two-way world.

these are PROSPECTS, not just signups. they need to be SOLD, and selling is something I need to learn how to do one on one before automating it.

OMG. what do i do.

reply back of course

but i am throttled with mail

if james could do it, i can do it.

i just know it.

the timing couldn’t be better. i just know i can succeed on my own with this. fuck google – this is the real ROI.

it’s like all of my gmailboxes are just filled up with clutter and i have no idea when someone is replying to me.

i can maybe use it for unamerican and outreach though. maybe by planning out the steps on index cards i can make sense of it.

but there should be UA news there non? if there’s an autoresponse sent out, there should be something for them to see right? that means putting up the new stickers ASAP.

if i can just email out of FMPro, it would make life a LOT EASIER !!!

i am thinking of buying it immediately if the trial doesn’t work. why not just go nuts and buy everything you need to succeed at sales.

i don’t understand anything more complicated than FMPro. All I need to do is email out of it and we’re set.

i’m downloading the trial right now.

operation laxmi is underway!

the trial has expired.

should i try it on the gateway?

should i abandon?

should i try to find a substitute?

it seems like $299 is too much to expend on a theory.

i need to earn $300 to spend $300.

that is the way i need to learn how to think from now on.

• notify matt
• add all of the new stickers
• create some kind of discount code
• work on copy for a listblast
• blast away

from SCOTY008 to teamsrini@gmail.com date Mon, Sep 29, 2008 at 8:33 AM subject Re: StickerNation Color Sticker Upload mailed-by aol.com hide details 8:33 AM (2 hours ago)

Reply

Images are not displayed. Display images below – Always display images from scoty008@aol.com I need to redo this sticker I need some help can someone call me 732-279-6004

Steve Coty

www.smokinhoterotics.com www.stevecoty.com www.smokinhothookah.com

• phone didn’t work

i have an online store called smokinhoterotics.

i wanted to get something that was basically.

excess inventory on ebay

i need something creative – sent a nice logo.

it’s all about money.

www.smokinhoterotics.com bringing pleasure to your front door

from Dave Nelson to team srini date Mon, Sep 29, 2008 at 3:50 AM subject Re: Mistake on my order, need to fix before printing mailed-by mts.net hide details 3:50 AM (7 hours ago)

Reply

How soon can we expect them to be shipped? if its within the next 3 days then do it, if not please refund my money today,

Dave team srini wrote:

Dave – this is awful – I clicked into your email and I found the email I had just sent you, UNSENT. i apparently forgot to click the send button. Would you please let me have a chance to get these printed for you ? I apologize again.

- Srini

the index card system is proving enduring because there is so much repetitive data entry here.

i send out a semipersonalized sales email.

“hey jason!

• sorry i haven’t been in touch but we’re having a quickie swing state sticker sale and that means two for one stickers for swing state customers through october.
• here’s the code: swing08
• it won’t work unless you’re in a swing state (list them)
• we also have these new stickers: (list them)
• let me know if you have any questions!
• ps: i redesigned stickernation.com totally. the same code will work to give you 25% more stickers. buy by 10/8 if you want them to arrive in solid time for the election !

As you can see, there are 4 Inbound (customer initiated) and 4 Outbound (dealer initiated) CRM Process Categories. At the dealership management level, a summary report of CRM activities within each of these 8 buckets should be reviewed weekly, or at the very least monthly. I also want to point out that the Inbound Showroom category is best looked at from a customer information capture perspective within an overall CRM program.

h3.

CRM Success(continued) Let me begin by assuring you that dealerships which have been successful with CRM from a Profit Center approach usually develop additional measures to these 5, but the more sophisticated measurements are not useful without these five. Additionally, keep in mind that these 5 key measurements (metrics) must be tracked for each category of CRM activities. There are many sub-categories, especially in Service CRM that we must track, but here’s an illustration that displays the 8 general CRM categories: For every other type of CRM Process Category, here are the 5 Key Measurements:

Quantity of Customers Contacted within the measured time period (monthly is most common)

Quantity of Appointments Scheduled for a Showroom or Service Visit to the Dealership

Quantity of Customers included in Metric #1 that showed up at the dealership for Sales or Service, whether or not they had an appointment included in #2

The Number of Vehicles Sold to Customers in #3, or the Total Parts and Labor Revenue from all RO’s written to the Customers included in #3

The Total Gross Profit (front and back) on the Vehicle Sales in #4, and the Total Profits by Parts and Labor from the Repair Order revenue measured in #4. It has been my experience that although just about every manager sees the importance of measuring these 5 results of CRM activities within each category, but other than Internet, very few dealerships do it. Then there are the dealership managers who “get it”… These are the ones that show up at one of our CRM seminars and bring these 5 measurements with them, broken out into several categories of activities or CRM campaigns resulting from data mining programs. And, the ones that are in the top 10% of all dealerships in regards to CRM performance will analyze each CRM category and data mining campaign with some of the following performance ratios that are made possible by these 5 key metrics:

Quantity of Customers Contacted within the measured time period (monthly is most common)

Quantity of Appointments Scheduled for a Showroom or Service Visit to the Dealership

Quantity of Customers included in Metric #1 that showed up at the dealership for Sales or Service, whether or not they had an appointment included in #2

The Number of Vehicles Sold to Customers in #3, or the Total Parts and Labor Revenue from all RO’s written to the Customers included in #3

this is in most cases the “Show Ratio” on appointments scheduled. However, there are some stores where the volume of customers contacted through a CRM process that show up at the dealership will exceed the total appointments scheduled, This results in a Show Ratio exceeding 100%, which is an indicator that the CRM process being measured is not focusing on seeking agreement from the customer to come into the dealership. This ratio should never be 100% or higher, which indicates weak appointment seeking tactics within that category. Likewise, if we see a 50% show ratio, then we need to establish better appointment confirmation processes, such as an email confirmation of the appointment with door-to-door directions to the dealership from the customer’s address.

for the Sales CRM Categories, this performance measurement evaluates the effectiveness of your sales department’s appointment reception and sales processes. If we see that Salesperson #1 has handled 20 Internet Sales Appointments that showed up in a month, and sold 5 cars, then he has a closing ratio of 25% on that type of appointment. If Salesperson #2 handled 20 Internet Sales Appointments that showed up and sold 10 cars, then #2 has a 50% closing ratio on Internet Appointments that show up… Who do you want getting these appointments in your store?

The Total Gross Profit (front and back) on the Vehicle Sales in #4, and the Total Profits by Parts and Labor from the Repair Order revenue measured in #4.

this is simply the volume of appointments generated by that specific CRM process or campaign divided by the total number of customers contacted. Whether this is an Inbound or an Outbound CRM Process, the percentage of appointments generated reflects the effectiveness of our process execution and the techniques or tactics used. For example, if Salesperson #1 takes sales calls 6 hours per week and generates 5 appointments scheduled from 20 phone calls, he has a 25% appointment ratio. If Salesperson #2 takes 30 incoming sales calls, and generates 6 appointments, then he has a 20% appointment ratio.

this analytic allows dealership managers to see the relative value of each CRM Category with each other category. For example, if we have a limited staff of people available for outbound CRM campaigns, we will assign them to the Outbound CRM categories that have proven to be the most profitable. When those high profit activities have been completed, we can tackle the lesser profitable ones with any remaining time