industries we might add to
- advertising/pr/marketing
- aerospace/automotive
- biotech
- construction/architecture
- consulting
- consumer products
- customer service
- defense
- direct mail
- distribution
- education
- energy
- entertainment
- financial products
- government
- health care
- high tech
- human resources
- insurance
- legal
- manufacturing
- media
- non-profit
- pharmaceutical
- publishing
- real estate
- retail
- services
- telecommunications
- telemarketing
- wholesale
sonicsrini / 2008-04-06 16:37:35
Why Are Enterprises Hesitant To Adopt Collaboration Tools?
- Poor Reporting And Marketing.
- You have to go to a live conference to see the possibilities of collaboration tools.
- You can’t read about it in a magazine or hear it from a sales pitch.
- You have to be there in Austin to see Twitter for what it really is – and what it could become.
- You have to go to a live conference to see the possibilities of collaboration tools.
- Lack Of Imagination. Decisionmakers are not sure about the possibilities for collaboration and they do not understand how to account for the return on investment in collaboration software.
- Lock-In Fear. Decisionmakers understand that choosing the wrong platform could put the firm at a long-term strategic disadvantage and/or require costly interfaces with both legacy and future data and interfaces
- Burned Before. The enterprise software industry has milked American enterprises dry. New buzzwords and certifications proliferate, and custom software at fat profit margins bled hard-working manufacturing and distribution firms dry.
- Inadequate Offerings. Until METANOTES, no adequate offering for enterprise collaboration existed. Wikis are sub-optimal, and basically every one of our “competitors” in the enterprise collaboration market is a different iteration of a wiki.
