so the idea is that we're "meta"...

you can put a bunch of slideshares on a single page and then take notes on them.

the notes appear & move in REAL TIME.

so it’s super-collaborationistic :)

sonicsrini / 2008-05-09 11:31:53

so according to charlene...

facebook charges in the six figures for a three month engagement as a sponsored group.

wow. there’s a lot of “brand” money out there.

well cool!

sonicsrini / 2008-05-09 11:34:22

oh yeah - THE TIME LOG

click the little clock icon in the top left

alternatively, surf to http://timelog.metanotes.com

a little bit of news feed, a little bit of twitter, and PRIVACY

ahhhh, time log !

plus it works on all smartphones !

the ultimate ui for smartphones is one single prompt, like twitter. we apply this attitude towards private journaling.

sonicsrini / 2008-05-09 11:42:24

strategize your conversations with college students.

in other words, really engage them with topics that mean a lot to them. job opportunities are a perennial.

once students use your platform en masse, there are no end of ways that a site can make money.

our primary marketing event will be back to school and…

...investment would make METANOTES spread through schools like DDT through a food chain.

sonicsrini / 2008-05-09 11:35:49

it isn't just slideshares of course :)

sonicsrini / 2008-05-09 11:40:18

what do i mean real time ?

yes i mean REAL TIME.

if you were on this space at the same time as me…

you’d see my notes moving around

sonicsrini / 2008-05-09 11:38:35

acquisition

users come to METANOTES from various channels.

sonicsrini / 2008-05-09 11:44:48

choosing marketing channel!

  • best performing percentagewise
  • largest volume
  • lowest cost

measuring components
  • audience segment
  • channel sources
  • campaign theme
  • landing page
  • content and graphics

sonicsrini / 2008-05-09 11:51:21

choose five metrics

hypothesize a customer lifecycle

  • guess what ppl are going to do
  • design around that.

sonicsrini / 2008-05-09 11:56:04

revenue

minimum revenue

breakeven revenue

sonicsrini / 2008-05-09 11:53:25

smm

sonicsrini / 2008-05-09 11:23:15

we have college marketing expertise.

we are recent mba grads from UNC Chapel Hill.

we still have many connections with our professors and were just written up in our MBA newsletter.

sonicsrini / 2008-05-09 12:00:15

driven by need

students by the millions will scour the ends of the Web this fall for a notetaking tool.

metanotes is absolutely the best one.

this will fuel our promo bang-for-the-buck.

because there is NOBODY in our brand space with a comparable product.

NOBODY.

sonicsrini / 2008-05-09 11:57:26

there is ONLY ONE ACID TEST for enterprise collaboration.

and that is the implied endorsement of millions of college students.

that is the gist of our assault on…

the billion dollar enterprise collaboration market.

we just want to fund our college marketing rollout this fall. we think the first users will do the rest.

this is SO MUCH MORE FUN THAN A WIKI

so much more persistent than a chat (while still being real-time

so much more abstract than a blog

sonicsrini / 2008-05-09 12:03:16

marketing goals

design multiple marketing channels that work on various levels
  • high conversion
  • low cost

but don’t just measure the top of the funnel !!!

i wonder if Dave has read web design for ROI or landing page optimization, he sounds like a GURU.

sonicsrini / 2008-05-09 11:54:02

retention

users come back to METANOTES over and over again

sonicsrini / 2008-05-09 11:46:27

"so you get them to visit..."

”...but do they even get it?”

you know what?

students spend billions on notebooks and other school supplies each year.

students are very insecure about taking notes.

they know that notes are their salvation.

we make it FUN.

we are ourselves obsessed with taking tons of notes, and we will spread that infection.

not to mention the web’s ability to SHARE notes with one another in real time means that METANOTES would form the ULTIMATE “backchannel” for tomorrow’s classroom.

sonicsrini / 2008-05-09 12:21:32

revenue

tons of users and usage means tons of revenue for METANOTES inc.

sonicsrini / 2008-05-09 11:47:39

wiki's

wikis suck, i’m really sorry to sound so mean, but this beats a wiki to me anyday. any company standardizing on yet-another-wiki – well, let’s just say i feel sorry for them.

when ENTERPRISE METANOTES is ready, it will conquer the enterprise.

we are going to try and work with IBM to integrate with LotusNotes. (we’ve been invited to become a business partner!)

sonicsrini / 2008-05-09 12:30:02

why will college students love METANOTES?

let’s move to your next point, activation.

sonicsrini / 2008-05-09 12:06:54

OUR PROMOTIONAL ARSENAL FOR THE STUDENT SEGMENT

  • facebook widgets
    • embeddable spaces
    • time log is embeddable
    • user-created facebook group already up !
  • PR
    • college newspapers
    • articles about collaboration or notetaking tools
  • viral marketing
    • built in all over the platform
  • the metapad
    • free stationery notebooks like the ones we gave out at SXSW
  • internship program
    • first cell already built (those are in the “heroes” submenu)
  • surveys
  • contests (win a macbook air for best profile, our heroes as the judges)
  • game elements
    • sort of like ze frank’s twittercolorwar
  • an API for college students (maybe a contest)
  • advertising
    • campus flyers
    • brochures and other handouts
  • business development
    • create a college marketing team (hire UNC MBA’s)
    • get agreements from at least one major test school (UNC, of course)
    • watch it take off from there

positioning as “we will help you pass”...

and meanwhile go ahead and create cool video walls of your favorite music to share…

and YOU WILL PROBABLY GET SMARTER DOING IT.

unless of course you use METANOTES to skip class all the time… although sometimes the class sucks and it’s better to cooperate

sonicsrini / 2008-05-09 12:07:23

"landing page strategy"

well, every space on METANOTES is a landing page, customized for the new user by someone already on the system.

that said we will definitely create a set of value proposition communication devices that will grow in size and quality over time.

we will harness user-generated content to get our users to create video about METANOTES and we will ourselves create help documentation videos using Snapz Pro.

sonicsrini / 2008-05-09 12:17:43

therefore...

their first experience is going to be much like yours is right now.

ppl who haven’t seen METANOTES will maybe be taken aback by the wide-spanning interface. they’ll get used to it. the most important thing is that they start creating and filling notes up. we can measure these events carefully to optimize our usage persuasion.

sonicsrini / 2008-05-09 12:19:55

activation

users enjoy their first METANOTES visit and itch to come back.

sonicsrini / 2008-05-09 11:45:13

"i have no fucking idea"

“that’s your job”

hahahaha

sonicsrini / 2008-05-09 11:50:54

we are JUST GETTING STARTED

the user interface is still improving.

in four months it will be unreal.

you should explore @beppu’s metaspace; he has tons and tons of specs in there we’ve all created together.

we definitely eat our own exquisite meal.

sonicsrini / 2008-05-09 12:23:53

new user value statement

METANOTES will treat new users as equals.

people should be excited to greet new users.

we will make it easy to get started.

for instance, an ontology of colleges as “circles” (our jargon for metanotes-groups – see the circles menu at the top of this screen. this way you can find your college and then drill down to find your class (or just start a new page).

we will teach new users carefully.

ideally we’ll get them in touch with “mentors” so they can quickly learn how to work the system.

we will always look for opportunities to add more fun.

notetaking should be FUN not tedious. this is why our users will be excited to use METANOTES rather than just pen & paper.

sonicsrini / 2008-05-09 12:25:38

a challenge

i challenge you to find another way to learn off of a person’s YouTube video presentation that beats this :)

if this usage is killer for conference-types like you and me, just think of what students will do with it.

sonicsrini / 2008-05-09 12:28:49

an infinite stream of content

we will pipe RSS feeds into circles.

this means that individual, say, New York Times articles can be pumped by us into an “nytimes” circle.

in this fashion, conversations can sprout up on each article, each article a seed for a remote whiteboarding session.

sonicsrini / 2008-05-09 12:34:39

the TV circle! the SPORTS circle! the COOKING circle!

basically homes for content of all kinds.

don’t forget the dating circles!

craigslist/hotornot – here we come :)

sonicsrini / 2008-05-09 12:36:23

referral

users love METANOTES and want their friends on board

sonicsrini / 2008-05-09 11:47:09

ambient registration

visitors to spaces can hardly help but register.

they’ll want to chime in.

if you aren’t logged in and you try to manipulate spaces, a login-register dialogue shows right up.

we’ll be adding more value proposition stuff to the “register” side of this dialogue soon.

sonicsrini / 2008-05-09 12:32:38

lots of A/B tests?

all about it

sonicsrini / 2008-05-09 11:50:11

my recent tweets

  • it’s right there in my title of course. “magic”. cool, i am going to google “magic”. 19 minutes ago
  • however i am very stoked on the medium. stickers are an ACTION MEDIUM. god, i love stickers. they are a technology my words love. 28 minutes ago
  • all i can do is riff off of @garyvee’s sixth sense of “w00t!”. i want to communicate ETERNAL ENERGY. like led zeppelin, eternally awesome. 31 minutes ago
  • i have no agenda, it is almost annoying. i don’t have answers for anyone, i just dig my life. what the heck should these stickers SAY ?! 33 minutes ago
  • this weekend i am designing “STICKER NATION VOL. II: the big book of magic stickers”. i simply wonder what i want to get people to do. 35 minutes ago
  • once upon i time i could shriek “revolution!” and it helped, it really helped. today things are more complicated. 37 minutes ago
  • brian eno: “withdrawing in disgust is not the same as apathy.” but so, i am left without an agenda. or i just can’t put my finger on it. 37 minutes ago
  • what i need is an agenda. i mean i have been overwhelmed by the BS in the world from rock & roll to gas prices to illegal wars. 38 minutes ago
  • and “teamwork on twitter” is an exciting concept that probably will not be a product explicitly developed by Twitter Inc. 41 minutes ago
  • this is why “twitter color war” is an important first step. it is the first thing that has looked like any sort of teamwork on twitter. 42 minutes ago
  • really what is missing from twitter is a sense of collaboration. it’s like, there are PROJECTS to be undertaken – serious things we can do. 45 minutes ago
  • you know how @zefrank is brilliant? he could be the charlie chaplin of twitter. i mean, “twitter color war”, i mean it’s pure mcluhan. 45 minutes ago
  • We each represent ourselves. Hip hop won. 49 minutes ago
  • So how real are these phantasms, these spirit-systems we log into every day? One hint: corporations aren’t real. people are real. 50 minutes ago
  • Anything on the net comes at you “out of thin air”. Society is fascinated with the intangible, the virtual, the all pervasive/inclusive. 50 minutes ago
  • You can CULTIVATE motivational forces, really invent them out of thin air, and impact the way karma plays out. This is “karma mechanics”. 53 minutes ago
  • Our actions are determined by a FIELD OF FORCES working in synergy. 54 minutes ago
  • @garyvee right on man, it is TIME to EXULT brothers and sisters. WOO HOOOOOOOO 55 minutes ago
  • a project consists of: description, goals, requirements, tools, tactics, milestones, expected result. define these and THEN collaborate. about 8 hours ago
  • just registered 26PROJECTS.com, direct nod to 43folders & 37signals nomenclature; put yr projects in an A-Z “address book moleskine”. about 8 hours ago

sonicsrini / 2008-05-25 07:32:52

follow eddie

    sonicsrini / 2008-05-25 07:30:25

    follow me

      sonicsrini / 2008-05-25 07:29:36

      meebo widget ?

      sonicsrini / 2008-07-21 04:45:51

      html test

      welcome to metanotes

      GOALS of this note
      • get you to start brainstorming
      • get you inviting others to brainstorm with you
      • get you to meet one another
      • get you EMPOWERED to change the internet.

      i want you to understand the POWER of META.
      • You can embed anything here.
        • Just paste the “embed” code into any note.
        • YouTube and every other video site has embed links.
        • Seesmic to share real-time video
        • Scribd to upload MSOffice and PDF files
        • Slideshare for your powerpoints
        • BOOMP3.COM
          • maybe the best one
          • upload an MP3
          • embed it into METANOTES
          • “mix-walls”
      • TRY THE PANELS.
        • we’ve integrated
        • facebook for social networking
        • gmail for your email needs
        • 30boxes for calendaring
        • twitter for quick broadcasting
        • and PHOTOBUCKET for image hosting
        • SIGN UP FOR THESE SERVICES AND TRY THEM RIGHT AWAY.
      • etiquette.
      • this is a totally vulnerable platform
      • people can delete each others’ notes
      • there’s no privacy
      • we’re sorry about that
        • you can fund us or volunteer coding help if you want these things :)
      • please be nice to one another
      • if someone’s a total bozo let me know.
      • USE THE TIME LOG.
        • soon to change into “the idea log”.
        • send me a msg
          • just enter ”@sonicrini” anywhere in the “note to self field
        • it’s a quick place to jot down ideas.
        • THIS IS PRIVATE.
        • Everything else in METANOTES is public.
        • We are sorry about that. Oh well.
        • I guess we have to learn to live in public until we get around to coding in the privacy stuff eh ? :P
      • AN OPERATING SYSTEM FOR THE SOCIAL WEB.
        • you can control so much from here
        • it’s just great for sharing everything
        • and getting comments on what you shared
      • IMAGES ARE SO COOL IN METANOTES
        • to host an image
          • simply surround its URL with exclamation points
          • like this:
        • THE PHOTOBUCKET PANEL ROCKS
          • you can upload an image here
          • then quickly copy their embed link
          • then quickly paste into a new note
          • make your screencaptures come alive
        • I made this mindmap using the free MyMind software.
          • you can export a mindmap easily to an image
          • then upload it into photobucket from the panel
          • then paste it into your metanotes page
          • voila – it’s up, superfast, on a collaborative wall
      • WELCOME!!!
        • we desperately need your help.
          • we need your feedback.
          • we need you to tell your friends to come brainstorm.
          • we need any advice you could possibly give us about how to run this thing.
        • we hope you find this useful.
          • it’s been very very difficult to create this.
        • here’s hoping it was worth it.
          • you can email me at srini@metanotes.com
          • or send a dm to @sonicsrini in your time log
        • thanks for reading this.

      sonicsrini / 2008-07-24 08:38:12

      here's a playlist !


      sonicsrini / 2008-07-01 08:00:15

      hulu embeds entire movies

      sonicsrini / 2008-07-01 19:14:05

      flowgram !

      sonicsrini / 2008-07-03 15:34:10

      slideshare

      sonicsrini / 2008-05-09 11:21:29

      seesmic

      sonicsrini / 2008-05-09 11:22:26

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