Job Description The Marketing Manager is a key member of the Marketing team and the cornerstone of all company outreach. He/she will contribute to the strategy for acquiring new customers through email programs, partner marketing, affiliate marketing, associate marketing, search engine marketing, mailing inserts, onsite marketing, and advertising. The Marketing Manager will also be responsible for working with the marketing team to set the strategy to maximize revenue from existing customers by increasing customer retention and the lifetime value for each customer account.

Responsibilities • Collaborate with team to develop annual plans that support our customer and market objectives and strategies to achieve corporate revenue and profitability objectives. • Apply strong creative skills to developing strategies and campaigns that are innovative and relevant to our target markets. • Contribute to the development of consumer focused, competitively differentiated brand positioning that forms the foundation of all online and offline marketing efforts. • Analyze metrics to understand successes, setbacks, and opportunities. Communicate results and recommendations for improvement to the executive team. • Assume responsibility for achieving revenue and retention goals from the existing customer base. • Drive revenue from existing customers by target audience, offers/promotions across multiple customer touch points. • Drive customer loyalty. • Assure the quality and appropriateness of marketing communication activities that support customer branding efforts. • Develop and manage marketing expense budgets. • Develop and manage SEM annual plan and budget. Drive the SEM strategy for the company in order to meet or exceed financial objectives. • Develop, actively test, and analyze keywords, titles, descriptions, bidding strategies and landing page URLs to maximize results, drive volume and hit targets. • Manage tracking, reporting, and analysis of marketing campaigns and programs; provide management reports and insight as needed.

Metrics for Success include • Meeting/exceeding revenue growth targets • Increasing the LTV of each custom • Minimizing cost per acquisition • Meeting/exceeding ROI objectives • Increasing conversion

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skills

We have listed a few skills that may be pertinent to the job. Check the skills you have and add other skills you have that you feel are important. Marketing Plan Development PowerPoint – Microsoft Direct Mail Website content Brand Management Business Development Channel Management Collateral Development Competitive Analysis Market Research

..... Add a Skill

industry experience Advertising & Public Relations Add an Industry

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Zazzle is looking for a Program Manager to help drive the execution of the Zazzle engineering team. As a Program Manager you will wear a number of different technical and analytical hats as you manage projects to completion and serve as the hub of project communication and decision-making. A Zazzle Program Manager works and engages with a number of different cross-functional groups – ranging from Finance to Manufacturing – but has deep roots in application development.

A successful candidate is comfortable discussing the value of source control, methodology, and release branches for development, and can easily switch to discussing the ROI on increasing SEM spend. An ideal candidate has the aptitude to develop the skills in any engineering discipline, and retains breadth and the view of the “big picture” with respect to the business and resource allocation.

Responsibilities

• Manage projects to completion with cross-functional teams including software engineering, product technology, QA, marketing, and operations.
• Ensure project quality through the development of process and communication. When processes are not in place, develop, sell, and implement the needed processes throughout the organization.
• Analyze the performance of projects to determine success and future enhancements.
• Work closely with customer service and customers to ensure that the right user experience is presented at all times.

Requirements

• Excellent communication and leadership skills.
• A minimum of 2 years of experience in a software development or other technical position. Experience with consumer-facing web applications strongly preferred.
• Direct experience managing projects and teams, particularly technical teams.
• Strong technical comprehension of internet product technologies.
• Demonstrated leadership across cross-functional teams including marketing, business development, customer support and engineering teams.
• Comfortable prioritizing among competing opportunities, balancing customer needs with business priorities, and articulating the rationale behind decisions.
• Strong product management, negotiation and leadership skills to lead cross functional teams to successfully enhance and optimize the user experience.
• Track record of developing, launching, selling and marketing products.
• Strong quantitative skills and are able to evaluate and communicate financial impacts of potential product features.

In this central role you will lead Zazzles Consumer marketing team to optimize Zazzles advertising, web pages and galleries for product sales to consumers. Choose and champion clear messages for each vertical segment (music, sports, and politics), select and promote merchandise in online stores, define traffic generation vehicles including advertising and promotions.

Responsibilities • Increase sales to pervious customers by introducing new products or welcomed promotions • Define and execute campaigns to promote Zazzles new capabilities, products and brands to previous customers • Protect the opt-in rate by using appropriate communications methods and frequencies • Identify consumer attributes that predict cross-sell success and programs to cross sell to them • Oversee the social aspects of Zazzle.com

Requirements • At least 5 years direct experience online marketing to consumers with at least some social networking elements • Excellent grasp of analytics, comfortable quantifying program expectations and results • Proven ability to manage a small, brilliant team • Perfect communication skills • BA/BS minimum

Zazzle is looking for a world-class product manager to build and market industry-leading, game changing internet experiences. At Zazzle, you will be responsible for catalyzing, defining, and driving new experiences and features that will drive Zazzle’s business and community to dizzying heights.

Zazzle Product Managers are the cornerstone of all customer interaction. You will be a mini-CEO, responsible for the strategy and execution of features in your area. You will be a portfolio manager to help us invest the right resources across a wide variety of opportunities. You will be an evangelist – spreading the word about your features far and wide to our community, our partners, and more. And you will be an expert user – eat your own dog food. Yum Responsibilities

• Increase profitability of existing products and develop new products and features around Zazzle’s design tools and product lines.
• Own the customer experience and maintain deep understanding of competitive offerings.
• Conduct competitive analysis and monitor emerging market trends to identify areas for differentiation and improvement.
• Identifying customer requirements based on customer research and data insights. Translate these requirements into product features.
• Define the product vision for Zazzle’s creation and design tools across a wide variety of physical and digital products.
• Generating requirements (MRDs/PRDs), work in partnership with design and technical leaders to ensure requirements are accurately translated to technical and design specs.
• Prioritize tasks and in partnership with project/program management, driving product releases/launches to completion.
• Work closely with engineering and QA to deliver quality products on schedule; work with marketing to develop product messaging and positioning, collaborate on product launch materials, and provide post-launch support.
• Define, analyze, track and improve key product metrics.

Requirements

• 4 years product management experience including at least 2 years of online B2C products.
• Direct experience in online ecommerce and community products desired.
• Strong technical comprehension of internet product technologies.
• Demonstrated leadership across cross-functional teams including marketing, business development, customer support and engineering teams.
• Comfortable prioritizing among competing opportunities, balancing customer needs with business priorities, and articulating the rationale behind decisions.
• Strong product management, negotiation and leadership skills to lead cross functional teams to successfully enhance and optimize the user experience.
• Track record of developing, launching, selling and marketing products.
• Strong quantitative skills and are able to evaluate and communicate financial impacts of potential product features.
• Team player, able to share responsibility for key decision making with a team while accepting responsibility to drive internal decision making process.
• Ability to build excellent rapport with customers, partners, and technologists a must.
• Experience with mobile technologies a plus.
• Technical background preferred

email address

skills

We have listed a few skills that may be pertinent to the job. Check the skills you have and add other skills you have that you feel are important. Project Management Competitive Analysis Marketing Strategy eCommerce Marketing Product Management Business Development PowerPoint – Microsoft Direct Mail Website content Brand Management Add a Skill

industry experience Information Technology Add an Industry

education at add more educational background The following fields are req

The email company MyEmma (www.myemma.com) recently ran a campaign in honor of Arbor Day, launching votefortrees.com, a fun web site with the goal to plant a forest full of trees.

Good campaign for a good reason, and it made sense for an email marketing company to align themselves with Arbor Day, as email = no paper.

In this central role you will lead Zazzles Consumer Marketing team to optimize Zazzles advertising, web pages and galleries for product sales to consumers. Choose and champion clear messages for each vertical segment (music, sports, and politics), select and promote merchandise in online stores, define traffic generation vehicles including advertising and promotions.

Responsibilities • Increase conversion of consumer traffic arriving at appropriate landing pages • Optimize store layouts and merchandise presentation • Define and execute ad-hoc and holiday-based consumer promotions (e.g. free shipping today, buy your holiday cards now) • Manage the vertical event calendars (e.g. Super Bowl, Grammy’s) and define/execute appropriate vertical promotions • Package marketing programs into kits that partners can execute • Contribute to site design and interaction flow to optimize for consumer sales • Provide continuous analysis of program results and effectiveness

Requirements • At least 5 years direct experience online marketing to consumers • Able to glance at an online store and recommend improvements to increase consumer sales • Excellent grasp of analytics, comfortable quantifying program expectations and results • Proven ability to manage a small, brilliant team • Perfect communication skills • BA/BS minimum

Work with rock star and emerging bands, sports teams, celebrities, entertainment brands and other cool content owners to make their unique logos, images and other assets available to fans on personalizable products. This isnt about selling, it is about helping your accounts take best advantage of Zazzle services to quickly create effective online stores. You will leverage your love of people and understanding of Zazzles marketing calendar to evangelize launch and ongoing marketing opportunities. You will also discover each accounts personality and drive that personality onto the most appropriate Zazzle products, promote those products in the best possible ways and solve any issues that might get in your accounts way.

Responsibilities • Ensure assigned partners are quickly engaged and ultimately successful with their online stores • Oversee creation of the online stores Zazzle create for your partner • Deliver appropriate marketing ideas and kits created by Zazzle marketing for partner execution • Deliver sales reports and ongoing product and other recommendations • Ensure your partners get excellent representation in Zazzle marketing programs

Requirements • At least 5 years direct experience in marketing or sales, preferably in an online environment • Extremely detail oriented, able to keep track of tons of partners and activities at a time • An obvious people person • Perfect communication skills • BA/BS minimum

New Features Include Model Realviews, Dark Apparel 2.0, and Name-Your-Royalty

REDWOOD CITY, Calif., Oct. 30 /PRNewswire/—Zazzle, the only on-demand retail platform to offer billions of retail quality, one-of-a-kind products shipped within 24 hours, today announced the launch of their technology-powered platform and new business verticals focusing on music, entertainment and fashion. In addition, the company announced new features including Model Realviews, Dark Apparel 2.0, and Name-Your-Royalty.

The proprietary technology-powered platform enables Zazzle to offer revolutionary features currently not available anywhere else in the market-place.

“These technologies will dramatically change the game for online retail,” said James Heckman, Chief Strategy Officer of Zazzle. “The innovation is remarkable, and Zazzle’s platform with the proprietary tools could allow any retailer or designer, regardless of size, to conduct business with similar distribution, inventory strength, and ability to market, as a major brand.”

The new features unveiled today further Zazzle’s offering of the most powerful array of customization tools, enabling users to create an infinite number of high quality products. Model Realviews, Dark Apparel 2.0 and Name-Your-Royalty are now available, providing an even more powerful experience for consumers, while also enabling sellers to earn more revenue.

“Since we started Zazzle, one of our greatest challenges has been bridging the gap between user-generated product designs and the real, high-quality products that we manufacture,” said Bobby Beaver, Co-Founder and Chief Architect of Zazzle. “Our Model Realviews technology is an extraordinary technological achievement that will enable consumers to preview exactly what user-generated products will look like in real life.

It will also enable our sellers to more effectively merchandise their brands and their products by choosing models that fit their target demographics.”

Model Realviews is the first ever application of motion picture special effect technologies to e-commerce

-- It enables users to design apparel online by uploading images and

designs, directly upon real models

-- Users can also sell their designs and instantly merchandize them by

choosing from hundreds of models of all ages, sizes, and demographics

that appeal to their customer base

-- Engineering effort led by one of the early architects of Macromedia

Dark Apparel 2.0 is next generation proprietary dark apparel technology and the first ever on-demand manufacturing of dark apparel that is better than screen printing

-- Users can upload images and designs with millions of colors, instead of

being limited to several with screen printing

• Unparalleled brightness and vibrancy

• Durability tested with every major detergent on the planet

• Made truly on-demand, and one-at-a-time, just hours after being

  designed on the website

Name-Your-Royalty gives sellers more control than ever over how much money they can make through selling on Zazzle’s on-demand retail platform

-- Sellers can easily name their royalty rate on every product that they

sell, from 10% to 99% of the retail price, and change it at anytime

-- Real-time reporting of sales and royalties online, which enables more

effective price testing and merchandising

“Zazzle is all about developing innovative technology solutions that empower content creators to make money, and Name-Your-Royalty will provide a much greater monetization opportunity for our users, as it puts the pricing and margin power directly in their hands,” said Jeff Beaver, Co-Founder of Zazzle. “This is a big step forward toward our larger mission of democratizing the monetization of digital content, so that any content creator - no matter how big or small - can generate real revenue from their creative works.”

In celebration of the new platform launch, Zazzle will be hosting an invitation only, VIP event tonight in Hollywood, California.

Zazzle sent me an invitation to submit a design for their Mother’s Day contest. Who could resist that? They did the same for Earth Day and got 521 entries. I couldn’t help myself, I entered something I actually did create there for my mom, albeit five years ago.

Zazzle looks even more clever with this contest when you throw in the fringe benefit of word-of-mouth marketing. I realized this just now as I emailed all my friends, asking them to vote for my Mother’s Day design.

Good going, Zazzle! You turned a dormant, unprofitable customer into someone who’s spending money AND talking about you.

switch comes AFTER the 50,000 campaign. let’s really price this thing out.

nobody will be able to resist $25 for 100 color stickers.

that’s worth mailing out about, especially if it launches a new brand.

we must create

templates

for all of the various main segment usages.